104.9 the River Privacy Policy

At the River we understand your privacy is important to you

Even though we may need to collect information about you to provide some of the products and services we offer, you may not want us to disclose that information to others. Accordingly, what follows is a description of how we use the information we collect about you (collectively “Your Information”).


Will 1049theriver.com Disclose the Information It Collects to Outside Parties?

Yes. Except as set forth in this Privacy Policy, 104.9 the River does not sell, trade, or rent your personal information to others. However, 104.9 the River may provide aggregate statistics about our customers, traffic patterns, and related site information to third-party vendors. These statistics will include no personally identifying information. 104.9 the River may also release Your Information when we believe, in good faith, that such release is reasonably necessary to (i) comply with the law, (ii) enforce or apply the terms of our Terms of Use or (iii) protect the rights, property or safety of 104.9 the River, our users, or others. Also, some or all of Your Information may be turned over to third-party vendors who assist us in fulfilling some of the functions of this Web site. Finally, we may provide Your Information to third parties if you authorize us to.

What Information Do We Collect? How Do We Use It?

Voluntary Information


Sometimes 104.9 the River posts optional surveys in which we ask for personally identifiable information. Here are some ways we might use that information:

• To send you information about the River and this Web site

• To give to our content partners, who may send you promotional material

• To give to our advertisers, who may send you information about their
products and services

The choice is yours — you don’t have to answer surveys, but if you do, please understand that the information you provide will be used by 1049theriver.com and may be provided to third parties. If we’re asking for optional information, we may mark it with an asterisk (*) so you know you can skip it if you want.

Contests and Sweepstakes

From time to time 104.9 the River runs contests and sweepstakes in which we ask for personally identifiable information such as your name, age, email address or telephone number. That’s so we can determine if you’re eligible for the contest and to let you know if you win. Sometimes we request additional information such as your gender, marital status and income level. Here are some of the ways we might use the information that we collect:

• To determine if you’re eligible for the contest

• To notify you if you’re a winner

• To send you information about 1049theriver.com and this web site

• To give to content partners, who may send you promotional email

• To give to advertisers, who may send you email about their products
and services

We may share aggregate information with our partners and advertisers.

What About “Cookies”?

“Cookies” are small pieces of information that are stored by your Web browser on your computer’s hard drive. From time to time our Web site may place cookies on your computer’s hard drive. Our cookies do not contain any personally identifying information. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that. Even without a cookie, you can still use our site.

Links to Other Sites

When you visit 1049theriver.com, you may be linked to other outside sites. This includes links to sites operated by advertisers, sponsors and partners that may use1049theriver.com’s logo as part of an agreement with 1049theriver.com. These other sites may send their own cookies to users, collect data, or solicit personal information. These other sites are not subject to the 1049theriver.com Privacy Policy and 1049theriver.com is not responsible for the privacy policies of these other sites, nor for the use of any information that these sites may collect.

Children’s Privacy

Naturally, the safety of children is very important to us. 1049theriver.com will not knowingly accept personal information from children under the age of 13 without obtaining parental consent.

In Summary

We understand your privacy is important to you. We do not sell, trade, or rent Your Information to others subject to the provisions listed above. If you never want to receive any announcements or special offers from us, send us an email at: comments@1049theriver.com

Remember to list each of the email accounts you have given us.

Your Consent

By using our Web site, you consent to the collection and use of Your Information by 1049theriver.com as set forth in this Privacy Policy. 1049theriver.com may at any time amend, modify, restate or revise this Privacy Policy by updating this posting, and you should therefore periodically visit this page to determine the then current Privacy Policy that is in effect.

Tell Us What You Think

We welcome your questions and comments about privacy. Please send a message via email to: contact@1049theriver.com.