104.9 the River

104.9 the River is a licensed radio station serving Columbus and all of Central Ohio. 104.9 the River is owned and operated by River Radio Ministries and is always striving to be Uplifting and Encouraging®.

The mission of 104.9 the River is to Encourage Connections and Share Jesus.

We are funded by our listener’s generous donations as well as selling advertising to local businesses. If you wish to make a donation, that would be greatly appreciated! You could drop a check in the mail, or, you may use a credit card with our secure server. (Checks should be made out to 104.9 the River). River Radio Ministries is recognized by the IRS as charitable under 501(c)(3) of the tax code. Therefore, all donations to the organization are tax deductible to the fullest extent allowed under law. Many employers sponsor matching gift programs for employees contributions.

Thank you for your partnership!

River Radio Ministries

River Radio Ministries, Inc. is the parent organization for 104.9 the River. River Radio Ministries was founded in 1965 with a continuing mission to inspire others to connect and share the hope found in Jesus.  Then, together we can make a difference in our community.


River Radio Ministriesis a 501c3 non-profit organization, and is a member of the Evangelical Council for Financial Accountability.  If you would like information on becoming a member of River Radio Ministries, Inc., please contact President and CEO Dan Baughman during business hours at 614-289-5701 or at dbaughman@riverradio.com.

River Radio Ministries Board of Directors

  • Dan Baughman – President
  • Brian States – Chair
  • R.J. Valentine – Vice Chair
  • Gene Bailey – Secretary
  • Thelma Young – Treasurer
  • Roy Hall
  • Doug Vance
  • Rich Contrill
The River Promise

Please know that keeping 104.9 the River a kid safe place is very important to us.  We’re striving to be a different kind of radio station…one that works hard to be positive, uplifting and encouraging.  You won’t find songs with dirty lyrics or DJs having embarrassing conversations or joking inappropriately.  That’s our River Promise.

You can help us keep 104.9 the River a safe place for families.  Please use the e-mail below to let us know if you ever hear something that you feel violates the River Promise.


Additional Resources

Our Privacy Policy

At the River we understand your privacy is important to you

Even though we may need to collect information about you to provide some of the products and services we offer, you may not want us to disclose that information to others. Accordingly, what follows is a description of how we use the information we collect about you (collectively “Your Information”).


Will 1049theriver.com Disclose the Information It Collects to Outside Parties?

Yes. Except as set forth in this Privacy Policy, 104.9 the River does not sell, trade, or rent your personal information to others. However, 104.9 the River may provide aggregate statistics about our customers, traffic patterns, and related site information to third-party vendors. These statistics will include no personally identifying information. 104.9 the River may also release Your Information when we believe, in good faith, that such release is reasonably necessary to (i) comply with the law, (ii) enforce or apply the terms of our Terms of Use or (iii) protect the rights, property or safety of 104.9 the River, our users, or others. Also, some or all of Your Information may be turned over to third-party vendors who assist us in fulfilling some of the functions of this Web site. Finally, we may provide Your Information to third parties if you authorize us to.

What Information Do We Collect? How Do We Use It?

Voluntary Information


Sometimes 104.9 the River posts optional surveys in which we ask for personally identifiable information. Here are some ways we might use that information:

• To send you information about the River and this Web site

• To give to our content partners, who may send you promotional material

• To give to our advertisers, who may send you information about their
products and services

The choice is yours — you don’t have to answer surveys, but if you do, please understand that the information you provide will be used by 1049theriver.com and may be provided to third parties. If we’re asking for optional information, we may mark it with an asterisk (*) so you know you can skip it if you want.

Contests and Sweepstakes

From time to time 104.9 the River runs contests and sweepstakes in which we ask for personally identifiable information such as your name, age, email address or telephone number. That’s so we can determine if you’re eligible for the contest and to let you know if you win. Sometimes we request additional information such as your gender, marital status and income level. Here are some of the ways we might use the information that we collect:

• To determine if you’re eligible for the contest

• To notify you if you’re a winner

• To send you information about 1049theriver.com and this web site

• To give to content partners, who may send you promotional email

• To give to advertisers, who may send you email about their products
and services

We may share aggregate information with our partners and advertisers.

What About “Cookies”?

“Cookies” are small pieces of information that are stored by your Web browser on your computer’s hard drive. From time to time our Web site may place cookies on your computer’s hard drive. Our cookies do not contain any personally identifying information. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that. Even without a cookie, you can still use our site.

Links to Other Sites

When you visit 1049theriver.com, you may be linked to other outside sites. This includes links to sites operated by advertisers, sponsors and partners that may use1049theriver.com’s logo as part of an agreement with 1049theriver.com. These other sites may send their own cookies to users, collect data, or solicit personal information. These other sites are not subject to the 1049theriver.com Privacy Policy and 1049theriver.com is not responsible for the privacy policies of these other sites, nor for the use of any information that these sites may collect.

Children’s Privacy

Naturally, the safety of children is very important to us. 1049theriver.com will not knowingly accept personal information from children under the age of 13 without obtaining parental consent.

In Summary

We understand your privacy is important to you. We do not sell, trade, or rent Your Information to others subject to the provisions listed above. If you never want to receive any announcements or special offers from us, send us an email at: comments@1049theriver.com

Remember to list each of the email accounts you have given us.

Your Consent

By using our Web site, you consent to the collection and use of Your Information by 1049theriver.com as set forth in this Privacy Policy. 1049theriver.com may at any time amend, modify, restate or revise this Privacy Policy by updating this posting, and you should therefore periodically visit this page to determine the then current Privacy Policy that is in effect.

Tell Us What You Think

We welcome your questions and comments about privacy. Please send a message via email to: contact@1049theriver.com.

General Contest Rules


Please note that individual contests may have additional or updated rules.

1. No purchase necessary.

2. Void where prohibited by international, federal, state, or local law.

3. One winner per household. Winning households are ineligible to win another prize on the station for 30 days.  Per internet privacy laws, online contests are limited to people 13 years of age and older.

4. Winners are responsible for any and all federal, state, and local taxes which may or may not be payable due to receipt of prize.  Any additional costs related to prizes or incurred as results of accepting a prize are the sole responsibility of the winner.  Any and all federal, state, and local laws apply to contests.

5. Participants may not use sophisticated telephone or computer equipment to win the contest. Winners who are found to have used such equipment will be disqualified.

7. River Radio Ministries (RRM)/104.9 the River (Company/Station) reserves the right to cancel the promotion at any time. All prize award decisions are final. The decisions of RRM management are final. Rules may be changed by RRM at any time during contest.

8. Winners must agree to release and hold harmless RRM, 104.9 the River and its affiliates, agencies, advertisers, sponsors, licensees, and immediate families from claims, liabilities, or legal actions which may arise as a result of winning a prize in the contest.

9. Employees, agencies, representatives, affiliates, and immediate families of RRM, 104.9 the River and any official contest/promotion participant, and employees of other radio stations licensed to communities in the Columbus, Ohio market are not eligible.

10. Contests are open to legal Ohio residents.

11. Prizes may not be exchanged, substituted, transferred or redeemed for other prizes by winner. Prizes are non-transferable, and cash will not be awarded as a substitute for prize.

12. To be eligible to win, each winner may be required to sign a release giving RRM, 104.9 the River permission to use his or her name, picture, portrait, likeness and voice for publicity purposes connected with this promotion without additional compensation. Winners will be required to execute and return an affidavit of eligibility and release as a condition of winning. Where applicable, tax forms must be completed.

13. Winners must present a photo ID (driver’s license, passport, etc) before prize will be distributed. All insurance costs are the responsibility of the winner.

14. Prizes may be claimed at 881 East Johnstown Road, Gahanna, Ohio 43230. Office hours are Mon-Fri 9:00am-5:00pm (excluding holidays). Winners have thirty (30) days to claim prize. Prizes may or may be available for mailing.  If you win concert tickets and are directed to pick them up at “will call”, they will be available at the concert “will call” one hour before the starting time of the concert unless otherwise specified.

15. Prizes not claimed in 30 thirty days will be forfeited by winner.

16. By entering, entrant agrees to hold harmless and indemnify RRM, 104.9 the River, and their respective parents, subsidiaries, affiliates, directors, officers, governors, employees and agents against any and all liability, damages or causes of action (however named or described), with respect to or arising out of either (i) entrant’s participation, or (ii) the receipt or use of the prizes awarded in the promotion.

17. RRM, 104.9 the River is not responsible in the event of any technical difficulties with any equipment, including telephone, cellular or computer equipment during any and all contests. In the event that the call becomes disconnected RRM, 104.9 the River reserves the right to move onto the next caller and/or entry. RRM, 104.9 the River is not responsible problems with the delivery of the mail and/or packages via the USPS, UPS, FedEx, DHL or any other courier service.

18. RRM, 104.9 the River is not responsible for any events beyond their control (acts of God, canceled concert, artist or performer non-appearance, etc).

19. Contest rules may vary with individual contests.

20. For a list of prize winners, send a self-addressed, stamped envelope to “Contest Winners”, RRM, 104.9 the River, 881 East Johnstown Road, Gahanna, Ohio 43230.