Listen To Christmas


Each year 104.9 the River plays all Christmas music during the holiday season. The results have been overwhelmingly positive! Many who have never tuned into a radio station like 104.9 the River before have made it their new, favorite radio station after Christmas. However, we understand that you may have some questions, so here are the most Frequently Asked Questions that we receive:


Q: Why does 104.9 the River play all Christmas music?

A:  It’s a great outreach tool for you to invite a friend to listen and sample 104.9 the River. This is the most exciting and accepted time of year to share the birth of our Savior.


Q: Why do I hear songs from artists that I normally don’t hear on 104.9 the River?

A: We love the fact that people are singing about the birth of Jesus, but there are also songs played that are designed to attract those who don’t normally listen to 104.9 the River. These familiar and classic Christmas songs are some favorites, and can bring back warm childhood memories. So, a good mix of classic and familiar with meaningful carols is kind of like cleaning and decorating your house because you want new guests to feel welcomed and right at home.


Q: Why do I hear songs about mistletoe and holly, reindeer and even Santa Claus? And why do I see 104.9 the River billboards that say, “Santa Listens”?

A: There can be no doubt that the primary focus of 104.9 the River’s music is about Jesus and His birth. But, St. Nicholas (Santa Claus) is a figure that many associate with Christmas. Born into a wealthy family during the fourth century, Nicholas was a Christian man who loved children and his neighbors and spent his life privately giving gifts to the unfortunate. These acts of Christian charity, usually made secretly, probably led to the practice of exchanging gifts at Christmas. Nicholas gave to others expecting nothing in return. It’s this selfless generosity that made Nicholas’ gifts a reflection of the gift of God giving us in his Son. Some use this time of the year as a time to teach their children how to practice selfless giving like St. Nicholas. Dr. James Dobson, formerly of Focus on the Family, offers another perspective:


Christmas memories are among the most cherished of all my childhood reminiscences. Santa Claus coming on Christmas Eve was an important part of the fun. I’m reluctant to deprive today’s kids of an experience that was so exciting for me. On the other hand, I understand the concerns expressed by many Christian parents about the “pagan celebration” of Christmas. They don’t want to link Santa Claus with the reality of the baby Jesus who was born in Bethlehem. They have good reason to fear that they might weaken the validity of the Christmas story by mixing it. So this is the dilemma – Santa is fun, but Santa could be confusing. What are Christian parents to do? This is a judgment call to be made by a given family.  My wife, Shirley and I chose to also include Santa with our kids, and we had no difficulties teaching them who Jesus was and is. Other families regret mixing the two images. What is best? I don’t know. But if I had to do it over, I would still let my children thrill to the excitement of Santa’s arrival down the chimney on Christmas Eve.


Our goal is always to invite people to listen to 104.9 the River. That’s where you come in. You have a unique opportunity to share the gift of All Christmas music with someone you know. So, please think about who you might invite to listen this year.

Merry Christmas from Your Friends at,

104.9 the River



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